Another characteristic of paper is its sharpness. Sharpness is associated with paper due to seemingly minor but potent paper cuts. This is one of the physical associations with paper which conveys a deeper meaning, and that is the idea that something so light and thin can cause such pain. In addition to the word and its connotation, the letters of the word are purposefully sliced on some of their edges to physically and literally match the idea of the word and its concept. Another correlation between this word and paper is the fact that paper is essentially made by cutting trees and transforming them into various types of paper. This justifies the wooden surface in front of which the 3D type is photographed. Also, the intensity and darkness of the brown tones create a contrast with the white letters, making them stand out even more.

Project designed by Evgenija Panevska


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